Top 5 Social Media Strategies For 2020
Author SPEAQ Social / Category Social Media / Published: Jan-14-2019
1. Influencer Marketing - The Right Way!
Influencer marketing is on pace to become an 8 billion dollar industry in 2020.
If your brand does not have a proper screening process in place for influencer outreach, you can potentially lose up to hundreds to thousands of dollars within weeks and waste your marketing budget. Brands need to be aware of influencers with fake or paid followers, a lack of transparency of their insights and audience, and clueless "influencers" without any real influence at all.
With the removal of likes, it is important to look for influencers’ authentic relationship with their followers, and the number and quality of comments on their posts.
- Focus on actual impressions and brand match.
- Find influencers with similar values to your brand.
- Build long-term relationships rather than contracting on a per-campaign basis.
2. Brand Storytelling Is The Future of Marketing
Brand storytelling is no longer just an option. Personal brand storytelling is now a necessity, and what will ultimately maximize your visibility, profit, and impact.
Content is now being created faster than it has ever been before, and even more is being shared everyday. To capture those essential seconds of attention from the audience, you need to master presenting your content that differentiates you from your competitors.
Share the story behind your brand, why it exists, and why this matters consistently across all communication such as blogs, YouTube videos, and podcasts.
- In a sea of sameness, be unforgettable.
- See them more than customers, build a community of friends.
- Be PROFITABLE and HUMAN.
If You Respect Your Fans, You Will Be True To Your Vision
3. The Power Of Direct Messaging
In today's digital marketing climate, more than 96% of social media users expect to receive a response from a brand’s social media account. In addition, 67% of consumers have engaged a brand’s social media for customer service needs.
Businesses will have to serve more than just a retail and product discovery platform. You will need to implement personal customer service, utilize direct messaging to answer client questions while building an inclusive and helpful community.
- Create a guideline but make it personal.
- Respond to all social media feedback, questions and comments.
4. Harness The Potential of Video + Media
Today, social videos are shared 1200% more than text and images combined. Video content progressively is increasing organic search traffic by 157%. Customers prefer to learn about a company via video content rather than reading text, which is a 72% jump from previous years.
Videos are the most effective way for brands to elicit behavior change in consumers and reach their goals. It’s a great way to engage your community on a deeper level and provide immense value to your message.
Build your own videos, but also utilize influencer collaborations. Be sure to carefully choose who aligns with your brand direction, and is able to create meaningful content. Influencer marketing needs to be fully integrated into the wider brand strategy and analyzed using appropriate metrics.
- Be authentic, stay in the moment, and prevent content manipulation.
- Keep viewers more engaged and make people feel more human as if they are part of the action, or actually experiencing the moment.
"Currently, content is being created faster than it has ever been before, and even more is being shared everyday. To capture seconds of attention from audiences you need to master how to present it in a way that differentiates you from others."
Making Sure You Stay In The Fast Lane On The Digital Marketing Highway
Research shows B2C companies with a younger target audience have a greater potential to engage with users who are stepping away from more traditional social media platforms and migrating to platforms such as TikTok (41% of TikTok users are aged between 16 and 24).
The natural virility of TikTok’s interface is enabling brands to multiply their marketing efforts for the same dollars, especially with micro influencers who produce amazing content which has a high potential to get picked up by TikTok’s algorithm and go viral.
This new trend is displaying promise for brands who want to acquire Gen Zers who will not only view their branded content, but put thought and effort into creating their own user-generated content.
Convince fans to interact with your brand/product in a way that feels organic but also allows users to have fun and be creative.
- Spread brand awareness
- Fan engagement
"Build your own videos, but also utilize influencer collaborations. Be sure to carefully choose who aligns with your brand direction, and is able to create meaningful content. Influencer marketing needs to be fully integrated into the wider brand strategy and analyzed using appropriate metrics."
— Today's Industry Standard
We hope that these tools will help you and your team ease into this year’s fast-paced digital marketing climate. While you navigate your way into the ever-changing marketing highway, never forget what your passion is. Always adapt your brand's vision into anything you learn - this is one of the main keys to success for all startup brands.
- Speaq Social Team
Top 5 Social Media Strategies For 2020
Author Speaq Social / Category Social Media / Published: Jan-12-2020